'Media planning' diaporamas de présentation

Planning for and Analyzing Advertising Media. Objectives. Describe the major factors used in segmenting target audiences for media planning purposes. Explain the meaning of reach, frequency, gross rating points, target rating points, effective reach, and other media concepts.

Nov 2001. Media Planning What is it all about and is it racist? Prepared by the Media Directors’ Circle. What is the MDC?. The Media Directors Circle. A voluntary organisation of individual of media directors that has been in existence since the mid 80’s.

CHAPTER 4. SCOPE OF ADVERTISING. ORGANIZATIONS INVOLVED IN ADVERTISING. ADVERTISERS ADVERTISING AGENCIES SUPPLIERS MEDIA. LOCAL ADVERTISING. TYPES OF LOCAL ADVERTISING PRODUCT ADVERTISING REGULAR PRICE-LINE ADVERTISING SALES ADVERTISING CLEARANCE ADVERTISING INSTITUTIONAL ADVERTISING

Manage media planning and placement to enhance return on marketing investment. 3.08. Determine ADVERTISING REACH and MEDIA COSTS. ADVERTISING REACH. WHAT: Number of PEOPLE THAT ARE EXPOSED to your message:

THE WORLD OF ADVERTISING. Presented by : Rozz Algar – Group Marketing Director. WHY DO BUSINESSES NEED MARKETING?. INCREASE SALES OF PRODUCTS RAISE BRAND AWARENESS STAND OUT FROM THE CROWD BEAT THE COMPETITION. PR SHOP FRONTS / WINDOWS POSTERS PROMOTIONS DIRECT MAIL WEBSITES

The new ( socialLY active) Brand Ambassadors. Presentation speakers. Moderator. Deirdre Bannon VP, Product, Nielsen Social. Roni Karassik Sr. Campaign Research Manager, Microsoft. Berj Kazanjian SVP, Ad Sales Research, MTV. Jed Meyer Global Research Director, Annalect. #Consumer360.

A MEDIA RESEARCH ROAD MAP FOR AFRICA MARKETS. Jennie Beck Global Director. Presentation Objective. Highlighting pathways to success. * Continuous and independent audience measurement used as currency for the buying and selling of advertising (My definition).

Media Planning and Buying. THE CREATION OF MEDIA PLANS. Information Sources The Media Plan. Information Sources. Client Information Market Research Competitive Advertising Expenditures Media Kits Media Coverage Area Consumer Behavior Reports. Client Information. Market Research.

Media Relations Strategies . Public Relations and Planning. Public relations is a critical element of strategically sound media planning Complements the control and creative emphasis of advertising with more credible messages Way to break through the clutter/barriers

Print and Out-of-Home Media. Lecture 19. Recap. Television Film and Video Product Placement Using Broadcast Advertising Effectively. Chapter Key Points The Media Industry Basic Media Concepts Print Media Newspapers. Magazines Packaging Out-of-Home Advertising Directory Advertising

Chapter 10 Media Planning and Strategy. Media Plan. Guides media selection Aims to find a combination of media to communicate a message: In the most effective manner To the largest number of potential customers At the lowest cost. Marketing strategy plan. Creative strategy plan.

Magazines ……the facts. 44 magazines sold every second of the year Consumer spend exceeds £2billion and has increased 31% in real terms in ten years Proven, created, accountable, flexible, innovative, high-value. What people are saying about magazines …….

Ch. 10 Media Planning and Strategy. Basic Terms and Concepts Media Planning: the series of decisions involved in delivering the message to the target audience. Media Plan: the actual document detailing these decisions. Media Objectives: the objectives sought by the media plan.

Advertising. The 4-M Approach to Advertising. Who is your Market? What Message do you want to convey to the Market? What Media will you use to convey the Message to the Market? How will you Measure the effects of the Message delivered by the Media to the Market?. The second M - Message.

Media Planning and Buying. Do you have control of your clients PR & media budget? Are you able to buy media space for your clients? Are you aware of special features coming up relating to your client’s product or service? Are you unsure of how media is planned and bought?

Introduction. The purpose of this ERP(Enterprise Resource Planning) /or best call BPM (Business Process Management) is to monitor & control the overall system generated processes within the organization & Alliances.

Traditional Media Channels L 6. Ing. Jiří Šnajdar 2013. Traditional Media Channels UEFA Champions League Global Branding

SOURCES OF MEDIA & MARKET INFORMATION I. Introduction. Syndicated. A. __________data: general information collected for many advertisers and reported on a regular basis __________ data: information collected only upon request for a specific advertiser or brand. Customized.

What is the role of the creative brief in the new world of marketing communications?. Leo Moore Planning Director Irish International. About me. Currently Planning Director at Irish International Previously; Planning Director, McCann Erickson Founding Partner, AnalogFolk

Advertising MANAGEMENT. Lecture 3 MEDIA PLANNING Prof Soumitra Mookherjee. MEDIA PLANNING: OVERVIEW.