Media psychology - PowerPoint PPT Presentation

epic.co.uk

www.epic.co.uk. Research: a consumer’s perspective. Donald Clark - CEO Epic Group Plc. Research. What do we look for? What do we use? Real examples Where do we get it? What do we want?. Problems with learning profession. Gulf between theory and practice All art no science

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PERSUASION

PERSUASION. Provides proof one side of an argument is right. An argument takes a position on a debatable subject. Provides counterarguments to show the arguments of the opposing side and negates them. PERSUASIVE. Introduction:

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