'Media vehicle' diaporamas de présentation

Background Media planning is a process of determining how to use time and

Background Media planning is a process of determining how to use time and space to achieve advertising objectives Media decisions are complex due to cross? substitutability of various media . Each media is capable of achieving what the other- media may achieve.

469 views • 30 slides

Media Planning and Buying

Media Planning and Buying. Key Points. Outline the basic media concepts used by planners and buyers Analyze how media planners set media objectives List the key media strategy decisions Identify the responsibility of media buyers. Basic Media Concepts & Terms. The Media Plan.

585 views • 28 slides

Media & The Marketing of Messages

351 views • 23 slides

Media strategy and planning

Media strategy and planning. Forces impacting on the media planning process. d emand for greater media accountability g rowing popularity of digital and cable television g rowth in the range of available media options g lobalisation and the trend towards standardised advertising campaigns.

422 views • 15 slides

ADVERTISING RESEARCH

ADVERTISING RESEARCH. IMPORTANCE OF ADVERTISING: A recent study done by the centre for media studies emphasizes the phenomenal growth in advertising that has taken place in recent years. Advertising expenditure in India has crossed the Rs.1000Crore mark.

377 views • 13 slides

The Science of Brand Re-engineering

The Science of Brand Re-engineering

87 views • 6 slides

5 Critical Steps of Brand Re-engineering-4

5 Critical Steps of Brand Re-engineering-4

60 views • 3 slides