'Media vehicles' diaporamas de présentation

Media Planning and Buying

Media Planning and Buying. Part 3: Effective Advertising Media Chapter 11. Key Points. Outline the basic media concepts used by planners and buyers Describe the types of information compiled by media researchers Analyze how media planners set media objectives

1.11k views • 39 slides

Introduction to Advertising, Sales Promotion and Public Relations

Introduction to Advertising, Sales Promotion and Public Relations. Overview. Process and advantages of integrated marketing communications Five promotion tools and factors that must be considered in shaping overall promotion mix Major decisions involved in developing an advertising program

590 views • 34 slides

Chapter 9 Planning Media Strategy: Disseminating the Message

Chapter 9 Planning Media Strategy: Disseminating the Message. Chapter Overview. How communications media help advertisers achieve marketing and advertising objectives. Chapter Objectives. Describe how a media plan helps accomplish objectives.

721 views • 32 slides

WHERE/WHEN/HOW

WHERE/WHEN/HOW. CDI/BDI/INDEX CPM/CPP. REVIEW. WHAT IS REACH? -% OF PEOPLE EXPOSED TO A MESSAGE WHAT IS EXCLUSIVE REACH? -% OF DIFFERENT PEOPLE EXPOSED TO A MESSAGE WHAT IS FREQUENCY? AVERAGE # TIMES PEOPLE EXPOSED WHAT IS COVERAGE? POTENTIAL TO BE REACHED DIFFERENCE-REACH IS ACTUAL

459 views • 31 slides

Ch. 4. Basic Measurements and Calculations

125 views • 12 slides

Online Brand Reputation Management

401 views • 11 slides

COPD Media Options

COPD Media Options. April 23, 2010. Project Parameters. Objective Help recruit patients into a clinical research study for Chronic Obstructive Pulmonary Disease (COPD) and randomize (qualify and enroll) 10 patients by end of June 2010 Target audience Men and women Ages 62 and up

139 views • 5 slides

5 Critical Steps of Brand Re-engineering-4

5 Critical Steps of Brand Re-engineering-4

60 views • 3 slides