'Memorable phrase' diaporamas de présentation

Introduction to Marketing

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Taglines

Taglines. FVP12. What is a Tagline?. A tagline is a type of branding slogan used in marketing. Ideally a tagline is a memorable phrase (one or two sentences, at the most) that sums up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product.

580 views • 7 slides

Advertising Vocabulary - Match the Word with Its Definition

Advertising Vocabulary - Match the Word with Its Definition. Persuasion Psychology Advertising Propaganda Brand Logo Slogan Demographics Target audience Positioning Credible. Calling attention to a product using paid announcements A short, memorable phrase

1.72k views • 3 slides