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INFORMING CONTINGENT VALUATION METHODS WITH INTERNET SURVEYS

INFORMING CONTINGENT VALUATION METHODS WITH INTERNET SURVEYS. Robert P. Berrens, Alok K. Bohara, Carol Silva, Hank Jenkins-Smith, Dave Weimer Project funded by the Decision, Risk and Management Science Program, National Science Foundation http://www.nsf.gov/cgi-bin/showaward?award=9818108.

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Mental Accounting

Mental Accounting. Mental accounting. Utility theory is a common currency theory All options are evaluated with respect to utility But all gains and losses are not viewed as the same. People seem to have a variety of mental accounts. .

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1.09k views • 9 slides

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Mental accounts - PowerPoint PPT Presentation

INFORMING CONTINGENT VALUATION METHODS WITH INTERNET SURVEYS

Mental Accounting