Merchandising strategy - PowerPoint PPT Presentation

Buying and Selling Media

Buying and Selling Media. Chapter 6. Implementing the Media Plan. The Role of Media Planning The Role of Media Buying The Role of Media Sales Other Media Players Media Research Media Management Media Traffic Agency Billing. The Role of Media Planning.

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MGM 4254 PENGURUSAN PERUNCITAN

MGM 4254 PENGURUSAN PERUNCITAN. PROGRAM JARAK JAUH JUN 2011 SITI RAHAYU HUSSIN. UNIT 1 An Introduction to Retailing. define retailing retailing special characteristics concept of strategic planning total retail experience customer service relationship retailing.

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