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1. This type of ad execution style creates a character that represents the product.

1. This type of ad execution style creates a character that represents the product. Personality symbol Characterization Fantasy Image. 98% 2% 0% 1%. 2. ________ is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given time period.

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Milam aud - PowerPoint PPT Presentation

1. This type of ad execution style creates a character that represents the product.