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2.3 Other Marketing Strategies

2.3 Other Marketing Strategies. Matilde Machado To download the slides: http://www.eco.uc3m.es/OI-I-MEI/. 2.3.1 Bundling (Shy chp 14). Both bundling and Tying are examples of non-linear pricing.

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Review. Two-parts pricing: Definition and Examples Best practice of two-parts pricing (with homogeneous consumers). Lecture 16 Bundling and Tying. BUNDLING. Definitions. A bundle is a group of products or services sold as a package.

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2.3 Other Marketing Strategies

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