[Report] The Inevitability of a Mobile-Only Customer Experience by Altimeter Group
Customers are becoming increasingly mobile, and, as a result, the customer journey is in need of an overhaul. In this report, Altimeter Group focuses on how organizations can approach mobile design strategy through the lens of the evolving connected customer. Focusing on activities and outcomes with an understanding of consumer needs, objectives, and behaviors, companies are able to see past mobile as the latest “bright, shiny object.” Download the full Altimeter report at: http://pages.altimetergroup.com/mobile-only-customer-experience-report.html
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