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Customer Relationship Management

Customer Relationship Management. Key Concepts. Organize the company around customer segments. Encourage and track customer interaction with the company. Foster customer-satisfying behaviors. Link all processes of the company from its customers through its suppliers.

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1.58k views • 30 slides

REVIEW LEARNING OUTCOME Customer Relationship Management

REVIEW LEARNING OUTCOME Customer Relationship Management. LO I. Identify Customer Relationships. LO 2. Customer-Centric. The company customizes its product and service offering based on data generated through interactions between the customer and the company. Identify Customer Relationships.

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Customer Relationship Management

REVIEW LEARNING OUTCOME Customer Relationship Management