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Why Public Relations Professionals Should Handle a PR Crisis

In the simplest of definitions, a Public Relations Miami crisis is anytime a company or individual receives any negative or damaging publicity. However, there is a difference between a little bad press and a crisis. In order to constitute a crisis, a situation must usually have a detrimental impact on sales, customer acquisition, or general brand perception. How each person or company defines detrimental will vary. Below are some of the most common types and examples of public relations crises. Many Public Relations Professionals would have handled this situation much differently, advising her to act remorseful, taking the lawsuit against her seriously, and refraining from signing autographs.

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