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Theories of persuasion and attitude change

Theories of persuasion and attitude change. Lecture 8. Attitude ? behavior. Theories of persuasion (Yale school) Theory of reasoned action (M. Fishbein & I. Ajzen Theory of planned behavior (I. Ajzen) Elaboration likelihood model (R. Petty & J. Caccioppo)

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1.48k views • 62 slides

SETTING & MAINTAINING EXAM STANDARDS

SETTING & MAINTAINING EXAM STANDARDS. Raja C. Bandaranayake. DEFINITIONS. Standard setting is a process of determining how much is good enough. The standard or criterion level of performance is a point on the scale of measurement at which separation of competence and incompetence occurs.

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387 views • 20 slides

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Theories of persuasion and attitude change

SETTING &amp; MAINTAINING EXAM STANDARDS

SETTING & MAINTAINING EXAM STANDARDS