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Reaching More for Less [PSU May 2011]

With myriad options of venues and devices for engaging with customers, it's often hard to know where to spend your money. Should you build an iPhone or iPad app? What about Android? Should you spend money on an SEO consultant to make sure users can find you on Google or hire a social media expert to help you stake your claim on the social networks? With so many options swirling around, it's hard to know where to focus. Thankfully, with a little thought and planning, you can address a lot of these issues with a tool you probably already have: your website. In this talk, Aaron Gustafson, WebVisions speaker, will walk you through how you can make your website (or your client's) do more with less by leveraging the adaptable nature of the Web. He'll cover everything from obtaining accessibility compliance to boosting your search ranking to mobilizing your workforce and explain how a little forethought can pay big dividends in boosting your company's perception and reputation.

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