'Nation brand' diaporamas de présentation

Nation branding and country image: Opportunities and limitations of a media-centric approach

549 views • 53 slides

Toward Brand Serbia Slobodan Pesic American Public University boban@pesic

Toward Brand Serbia Slobodan Pesic American Public University boban@pesic.com. The International Diaspora Youth Leadership Conference 2010 Toronto, Canada, March 20, 2010. Panel: Breaking Through the Success Barrier: Media, Art, and Sport and the Image of Serbia in the Global Context.

465 views • 25 slides

BRAND SOUTH AFRICA 25 February 2014 PRESENTATION TO THE PORTFOLIO COMMITTEE

BRAND SOUTH AFRICA 25 February 2014 PRESENTATION TO THE PORTFOLIO COMMITTEE. PREVIOUS CONCERNS BY THE PORTFOLIO COMMITTEE. Size of the Board Marketing the country as an investment destination A balance between Domestic and International promotion of South Africa

1.07k views • 22 slides

dr. Miro Kline University of Ljubljana , FDV Prague, 26. and 27. 11. 2009

WIPO Inter-Regional Seminar on the Role in Intellectual Property (IP), in Particular, Trademarks (TM) and Geographical Indications (GIs), in Creating, Developing and Strengthening a National Brand Developing a Nation Brand: 3 Slovenian Case Studies. dr. Miro Kline University of Ljubljana , FDV

358 views • 22 slides

BRAND SOUTH AFRICA 25 February 2014 PRESENTATION TO THE PORTFOLIO COMMITTEE

BRAND SOUTH AFRICA 25 February 2014 PRESENTATION TO THE PORTFOLIO COMMITTEE. PREVIOUS CONCERNS BY THE PORTFOLIO COMMITTEE. Size of the Board Marketing the country as an investment destination A balance between Domestic and International promotion of South Africa

361 views • 22 slides

Emeline Martin Assistant Professor, University of Angers, Angers, France Sonia Capelli

Revisiting the Destination Brand Box Model: Assessing Implicit and Explicit Attitudes Toward Destinations. Emeline Martin Assistant Professor, University of Angers, Angers, France Sonia Capelli Professor of Marketing, University of Jean Moulin Lyon 3, Lyon, France.

383 views • 10 slides