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Consumer Attitudes

Consumer Attitudes. Attitudes. What is an attitude?. Expressions of inner feelings that reflect whether a person is favorably or unfavorably predisposed to some object;

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1.38k views • 90 slides

Chapter 2: Consumer Behavior in a Services Context

Chapter 2: Consumer Behavior in a Services Context. Overview Of Chapter 2. Customer Decision Making: The Three-Stage Model of Service Consumption. Pre-purchase Stage. Service Encounter Stage. Post-encounter Stage. Pre-purchase Stage. Pre - purchase Stage - Overview.

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5.33k views • 32 slides

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Consumer Attitudes

Chapter 2: Consumer Behavior in a Services Context