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Audience theory

Audience theory . Be aware of three theories: Effects theory (the hypodermic needle model)- you only need to mention this briefly as it is an outdated model. Uses and Gratifications theory ( McQuail , 1987) Reception theory (Stuart Hall, 1980). Hypodermic Needle Model .

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Audience Theory - Revision

Audience Theory - Revision. Uses and Gratifications. Blumler and Katz: Diversion - escape from everyday problems and routine. Personal Relationships - using the media for emotional and other interaction, eg) substituting soap operas for family life

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84 views • 6 slides

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