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THE DIGITAL FIRM: ELECTRONIC BUSINESS AND ELECTRONIC COMMERCE

4. Chapter. THE DIGITAL FIRM: ELECTRONIC BUSINESS AND ELECTRONIC COMMERCE. OBJECTIVES. How has Internet technology changed value propositions and business models? What is electronic commerce? How has electronic commerce changed consumer retailing and business-to-business transactions?

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Net marketplace figure - PowerPoint PPT Presentation

THE DIGITAL FIRM: ELECTRONIC BUSINESS AND ELECTRONIC COMMERCE