Nike commercial - PowerPoint PPT Presentation

Persuasion

Persuasion. Appeals, Techniques &amp; Examples. Aristotle’s Appeals. The three aims of persuasion…. The Greek philosopher Aristotle. divided the ways of persuasion into three types: ETHOS , PATHOS , and LOGOS.

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The Three Ways We Persuade

The Three Ways We Persuade. Ethos (hand) Logos (head) Pathos (heart). What is Ethos?. Ethos: refers to credibility, respect or authority a person has Critical questions to ask: Can I trust this person’s judgment? Do I respect this person?

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198 views • 8 slides

Theme

Theme. Septemeber 11-12, 2013. Mini Lesson. Examples of theme outside of text: Dove Commercial Pfizer Commercial Nike Commercial Coke Commercial.

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140 views • 2 slides

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