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Non-Reader Revenues The Future of Business-to-Business Hisao Yoshimura Chairman of the Board

Non-Reader Revenues The Future of Business-to-Business Hisao Yoshimura Chairman of the Board Nikkei Business Publications, Inc. About Nikkei BP. Incorporated: April 1969 Publisher of: 43 magazines, 3 newsletters &amp; 80+ websites

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・ Preliminary information of PV JAPAN 2010 highlights ・ Interview with JPEA representative

※ Example from last year. Featured Articles (tentative). Intended Products for Ads. Benefits of Placing Ads. “ PV JAPAN 2010 ” Preview. Summer Issue 2010 (delivered on 6/25). Image of Expanding Ads. Before Exhibition. During Exhibition.

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