Nonprobability - PowerPoint PPT Presentation

Sampling

Sampling. Terms . Sample Population Population element Census. Why use a sample?. Cost Speed Accuracy Destruction of test units. Steps. Definition of target population Selection of a sampling frame (list) Probability or Nonprobability sampling Sampling Unit Error

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SAMPLING PROCEDURES

SAMPLING PROCEDURES. MKTG 3342 Fall 2008 Professor Edward Fox. SAMPLING PROCEDURES. Outline 1. INTRODUCTION: Sampling vs. Census 2. PROCEDURE FOR DRAWING SAMPLE 3. TYPES OF SAMPLING PLANS 4. NONPROBABILITY SAMPLES 5. PROBABILITY SAMPLES. 1. SAMPLING VS. CENSUS .

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