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4.00 Understand promotion and intermediate uses of marketing-information

4.12 & 4.13 UNDERSTAND DATA-COLLECTION METHODS TO EVALUATE THEIR APPROPRIATENESS FOR THE RESEARCH PROBLEM/ISSUE. 4.00 Understand promotion and intermediate uses of marketing-information. DATA OBSERVATION RATING SCALES. Explain reasons for having a variety of data-collection methods.

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4.00 Understand promotion and intermediate uses of marketing-information