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Obtain primary data - PowerPoint PPT Presentation

MKTG 4.12 - 4.16

MKTG 4.12 - 4.16. Data Collection Methods Foundational Knowledge of Selling. SURVEYS. Marketing researchers can use many types of itemized rating scales on a survey. An Itemized scale provides respondents with a set of options from which they must choose an answer.

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Data and Analysis of Data by Binam Ghimire

Data and Analysis of Data by Binam Ghimire. Learning Objectives. To give students a flavour on the nature of work related to data and analysis Data Primary and Secondary Primary Data Collection Secondary Estimation OLS, use of Excel. Research design activity : Workplace commitment.

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Unit 6: Marketing Research

Unit 6: Marketing Research. Functions of Marketing. Product Service Management Financing Selling Distribution Pricing Promotions Marketing Information Management. What is Marketing Research?.

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MKTG 4.12 - 4.16

Data and Analysis of Data by Binam Ghimire

Unit 6: Marketing Research