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An Overview of Marketing

An Overview of Marketing. Chapter 1. Prepared by Deborah Baker Texas Christian University. Learning Objectives. 1. Define the term marketing 2. Describe four marketing management philosophies 3. Discuss the differences between sales and market orientations

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530 views • 34 slides

First Class Petty Officer Leadership Symposium 2010

First Class Petty Officer Leadership Symposium 2010. CMDCM(AW/SW) John S. Drenning Navy Information Operations Command, Maryland. 1. Topics of Discussion. United Services Military Apprenticeship Program (USMAP) Navy Credentialing Opportunities Online (COOL)

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722 views • 27 slides

MKTG

MKTG. 1. CHAPTER. An Overview of Marketing. Learning Outcomes. Define the term marketing Describe four marketing management philosophies Discuss the differences between sales and market orientations Describe several reasons for studying marketing. LO 1. LO 2. LO 3. LO 4.

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496 views • 26 slides

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Offers career - PowerPoint PPT Presentation

An Overview of Marketing

First Class Petty Officer Leadership Symposium 2010

MKTG