Online metrics - PowerPoint PPT Presentation

Evaluating an Integrated Communications Program

Evaluating an Integrated Communications Program. Chapter 15. Chapter Overview. “I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker. Chapter Overview. Matching methods with objectives Message evaluations Evaluation criteria

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Presentation to the IAB Audience Measurement Leadership Forum

Presentation to the IAB Audience Measurement Leadership Forum. New York City; November 29, 2007. Key Talking Points. Panel data versus site centric data “The last 2 feet” comScore Media Metrix in the online metrics mix. The Two Component Parts of Online Metrics. Audience Measurement.

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229 views • 10 slides

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