Online profitability - PowerPoint PPT Presentation

YOUR LOGO HERE

4th FIPP International b2b Magazine Conference. The Collision of Online and B2B Media. Patrick Kenealy CEO International Data Group pk@idg.com. YOUR LOGO HERE. 4 key issues and 5 suggestions. 1. New technologies create new media

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Multi-Channel Retailing

Multi-Channel Retailing. Multi-channel Retailing. in 2005, U.S. online consumers will spend in excess of $632 billion (US$) in offline channels as a direct result of online research. By 2006, total spending impacted by Web activity will total $582 billion, according to Jupiter.

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489 views • 8 slides

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