Operating strategy - PowerPoint PPT Presentation

2 nd General Assembly – NIVA HQ

2 nd General Assembly – NIVA HQ. WP5: DATA MANAGEMENT AND DISTRIBUTION Review and Status Rajesh Nair 1 , Loic Petit De La Villeon 2 , Gilbert Maudire 2 , Caterina Fanara ( cfanara@ogs.trieste.it ) 1 , and Alessandro Crise 1

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The Service Encounter

The Service Encounter. Learning Objectives. Exploring the service encounter triad to describe a service firm’s delivery process. Describe features of an organization’s service culture. Understanding the role of information technology in employee empowerment.

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1.01k views • 17 slides

Strategic Positioning

Strategic Positioning. Chapter 2. Target market May result in different treatment of different customers All employees must understand target market Service concept Why customers choose a particular firm Motivation can be emotional or physical. Strategic Service Vision.

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610 views • 16 slides

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