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Marketing in a Web 2.0 World: Top-Down or Bottom-Up Leadership?

Marketing in a Web 2.0 World: Top-Down or Bottom-Up Leadership?. A presentation to the Marketing Club Daniel M. Ladik , Ph.D. Associate Professor of Marketing January 26 th , 2011. @ DanoLadik. Leadership?!@#$%^&*!?. What IS Leadership? Can you name a few leaders?. 2.

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Marketing in a Web 2.0 World: Top-Down or Bottom-Up Leadership?