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Overall promotion mix - PowerPoint PPT Presentation

Integrated Marketing Communication Strategy

Integrated Marketing Communication Strategy. Chapter 15. Objectives. Know the tools of the marketing communications mix. Understand the process and advantages of integrated marketing communications. Learn the steps in developing effective marketing communications.

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1k views • 40 slides

Principles of Marketing

14. Principles of Marketing. Communicating Customer Value: Integrated Marketing Communications Strategy. The Promotion Mix.

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689 views • 31 slides

C ommunicating customer value: IMC

Chapter 12. C ommunicating customer value: IMC. Objectives . Know the tools of the marketing communications mix. Understand the process and advantages of integrated marketing communications. Understand The nature of each promotion tool Know the Promotion-Mix-Strategies. The Promotion Mix.

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333 views • 18 slides

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Overall promotion mix - PowerPoint PPT Presentation

Integrated Marketing Communication Strategy

Principles of Marketing

C ommunicating customer value: IMC