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Chapter 12: Planning for Electronic Commerce

Chapter 12: Planning for Electronic Commerce. Objectives. In this chapter, you will learn about: Planning electronic commerce initiatives Strategies for developing electronic commerce Web sites Managing electronic commerce implementations. Planning Electronic Commerce Initiatives.

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E-Commerce: The Second Wave Fifth Annual Edition

E-Commerce: The Second Wave Fifth Annual Edition. Chapter 12: Planning for Electronic Commerce. Objectives. In this chapter, you will learn about: Planning electronic commerce initiatives Strategies for developing electronic commerce Web sites Managing electronic commerce implementations.

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354 views • 23 slides

Chapter 12: Planning for Electronic Commerce

Chapter 12: Planning for Electronic Commerce. Planning Electronic Commerce Initiatives. Objectives of electronic commerce: Increasing sales in existing markets Opening new markets Serving existing customers better Identifying new vendors Coordinating more efficiently with existing vendors

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Chapter 12: Planning for Electronic Commerce

E-Commerce: The Second Wave Fifth Annual Edition

Chapter 12: Planning for Electronic Commerce