'Part pricing' diaporamas de présentation

BUS 525: Managerial Economics Lecture 12 Pricing Strategies for Firms with Market Power

BUS 525: Managerial Economics Lecture 12 Pricing Strategies for Firms with Market Power. Overview. 11- 2. I. Basic Pricing Strategies Monopoly & Monopolistic Competition Cournot Oligopoly II. Extracting Consumer Surplus Price Discrimination ? Two-Part Pricing

692 views • 45 slides

Price Discrimination and Monopoly: Nonlinear Pricing

Price Discrimination and Monopoly: Nonlinear Pricing. Introduction. Annual subscriptions generally cost less in total than one-off purchases Buying in bulk usually offers a price discount these are price discrimination reflecting quantity discounts

597 views • 31 slides

The Behavioral Side of Pricing

The Behavioral Side of Pricing. MKT 750 Dr. West. Agenda. Issues associated with product pricing Defining terms Capturing value Behavioral pricing Discuss Paradise Parks case Should they offer a preferred customer card?. Product Pricing. Objective Value Marketing Efforts

399 views • 23 slides

Price Discrimination

222 views • 10 slides