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Perceived price - PowerPoint PPT Presentation

Chapter 6

Chapter 6. Consumer Perception MKT348 CSUN Dr. Franck Vigneron. Perception. The process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. Elements of Perception. Sensation The absolute threshold

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Chapter 8: Consumer Perception

Chapter 8: Consumer Perception. -- The process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. Sensory Stimuli Sensory Receptors. Sights Sounds Smells Tastes Textures. Eyes Ears Nose Mouth Skin.

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Price to Value

Price to Value. Chapter 4-6. Agenda. What should we expect to find when we identify products on the price versus value plane? What does it mean to be priced to value? Value advantaged? Value disadvantaged? What are the common pricing practices while launching a new product?

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Perceived price - PowerPoint PPT Presentation

Chapter 6

Chapter 8: Consumer Perception

Price to Value