Perception reality - PowerPoint PPT Presentation

Consumer Behaviour Motivation &amp; Values

Consumer Behaviour Motivation &amp; Values. Week 3 With Duane Weaver. IS…..perception = reality?. OUTLINE. Motivation Process Motivational Strength Motivational Direction Classifying Needs Involvement Values. Is Perception Reality?. Watch each of these two ads and take notes:

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Perception vs. Reality

Perception vs. Reality. Things aren’t always as they seem…or are they???? -Ms. Croney. Optical Illusions. visually perceived images that differ from objective reality. http://www.opticaliillusions.com/. Do these black and white lines appear to wave or vibrate?.

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242 views • 14 slides

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Perception reality - PowerPoint PPT Presentation

Consumer Behaviour Motivation &amp;amp; Values

Perception vs. Reality

Consumer Behaviour Motivation & Values