'Persona based marketing' diaporamas de présentation

Are You Keeping Up? The Biggest Data-Driven Marketing Trends for B2B Sales in 2018

The rise of big data is undoubtedly changing the way that companies market to their audiences; and things are certainly no different in the B2B sector. Having more data readily available means that businesses can use these tools and tactics on a bigger scale than ever before, allowing for better personalisation, increased efficiency and more engagement. With this in mind, let's take a look at the trends currently emerging in B2B marketing, and how data is driving them.

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