Personalized advertising - PowerPoint PPT Presentation

PRIVACY-AWARE Personalization FOR Mobile Advertising.

PRIVACY-AWARE Personalization FOR Mobile Advertising. Michaela Hardt Suman Nath Presented By Jyothi Kallam. Goals of the paper:. 1. Address the problem of personalizing ad delivery to smart phone. 2.Optimization of ad-delivery by protecting privacy and efficiency is NP-Hard.

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Implementation of a personalized information system on mobile phones

Implementation of a personalized information system on mobile phones. Pablo López Escobés Advanced Services Enabling Telematic Applications MSc ICT Research University of Valladolid January 7, 2010. Introduction. Today, users receive lots of publicity from many places

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233 views • 14 slides

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