PHYSICAL EVIDENCE AND THE SERVICESCAPE Chapter 10. Donna J. Hill, Ph.D. Service Marketing Spring 2000. Servicescape. Physical facility ---(interior & exterior) Ambient conditions ---(temp. colors, noises, smells) Other tangibles. Table 10-1 Elements of Physical Evidence.By maj
S. M. Chapter 10. PHYSICAL EVIDENCE AND THE SERVICESCAPE. © 2000 The McGraw-Hill Companies. McGraw-Hill. Objectives for Chapter 10: Physical Evidence and the Servicescape. Explain the impact on customer perceptions of physical evidence, particularly the servicescapeBy yachi
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PHYSIOLOGICAL PSYCHOLOGY. Explanation of behaviour that refer to the body systems – cells, muscles, blood, hormones and the nervous system. PHYSIOLOGICAL PSYCHOLOGY. Miranda Psychology. Physiological Psychology STRESS. Section 1 Stress as a bodily response. Section 3
Metabolism = sum of all chemical reactions in a cell Catabolism = breakdown Output of energy Anabolism = synthesis Input of energy. Enzymes = proteins that catalyze reactions Coenzymes = enzymes that assist NAD (niacin) FAD (folic acid) Coenzyme A Exoenzyme s = excreted enzymes
Physiological Metronome. Adam Pala, Ben Fleming, Cole Drifka , Jeff Theisen. Clients: Dr. Bill Fahl, Dept. of Oncology Vanessa Young, Carnegie Mellon music student Advisor: Dr. Paul Thompson, Dept. of Biomedical Engineering. Background. Metronomes provide time or rhythm to musicians
Physiological Approaches. Electrodermal Activity (EDA): Skin Conductance. Most obtained by electrodes or sensors placed on the skin surface. Advantage: Noninvasive, no discomfort. Disadvantage: Movement constrained. Electrodermal activity:
Physiological Adaptation. Life in the Lab. Physical Variables. Temperature Drosophila The knock-down time increased fourfold after 18 generations Also saw increases in flight time There was a shift in the niche E. coli
Physiological Psychology. Biological Rhythms. What is a bio-rhythm?. Which of the following diagrams would you consider to be showing a rhythmic pattern?. What is a biological rhythm?. A periodic change in the behaviour or physiology of animals and plants
Physiological Recovery Aims to restore the performer to pre-exercise or competition levels in the shortest possible time.
John Doyle Experiments. Ben Recht Theory/computation. Physiological Variability. Control and dynamical systems Caltech. My interests. Multiscale Physics. Core theory challenges. Network Centric, Pervasive, Embedded, Ubiquitous. Systems Biology.
How animals cope with environmental change, and what it means to their distribution and abundance in nature. Physiological Ecology. Steve McCormick USGS, Conte Anadromous Fish Research Center and Dept. of Biology, Dept. of Environmental Conservation, UMASS. Abiotic. Biotic. ?. Food
Physiological Ecology. Outline. Introduction to Ecology Evolution and Natural Selection Physiological Ecology Behavioural Ecology. Physiological Ecology. study of species’ needs and tolerances that determine their distribution and abundance