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Finding the right consumer: Optimizing for Conversion in Display Advertising Campaigns

Finding the right consumer: Optimizing for Conversion in Display Advertising Campaigns. Offense: Harini Sridharan, Abhinav Kachchwaha. Who is the target audience for the paper? The model has to be implemented by advertisers? Publishers? This is not clear in the paper.

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Finding the right consumer: Optimizing for Conversion in Display Advertising Campaigns