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Sales Promotion

Sales Promotion

16. Sales Promotion. Subway Case Study. Sandwich sales dropped on weekends Created $5 foot long promotion Simple theme Five fingers / hands spread for foot long Catchy jingle Lots of publicity on TV / websites / media Subway Five dollar Foot Long Commercial (Hula) - YouTube. 16- 2.

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792 views • 43 slides
Chapter 10 Buying and Disposing

Chapter 10 Buying and Disposing

Chapter 10 Buying and Disposing. By Michael R. Solomon. Consumer Behavior Buying, Having, and Being Sixth Edition. Opening Vignette: Rob. What kind of background research did Rob do on the car? What preconceptions did Rob have about his ability to negotiate the deal?

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851 views • 39 slides
Marketing

Marketing

Marketing. Hadar Friedland Marketing Product Manager January 2007. Contents. LF Business. Screen vs. Digital Printing. HP Scitex Drum based family. Competitive Analysis. Key Messages. Contents. LF Business. Screen vs. Digital Printing. HP Scitex Drum based family.

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468 views • 37 slides
Marketing

Marketing

Marketing. Hadar Friedland Marketing Product Manager January 2007. Contents. LF Business. Screen vs. Digital Printing. HP Scitex Drum based family. Competitive Analysis. Key Messages. Contents. LF Business. Screen vs. Digital Printing. HP Scitex Drum based family.

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619 views • 37 slides
Chapter 9

Chapter 9

Chapter 9. Sales Promotions. Consumer Promotions Defined. An incentive or an enticement that encourages a consumer or end user to either select or purchase a product. F I G U R E 9 . 1. Types of Consumer Promotions. Coupons Premiums Contests and sweepstakes Refunds and rebates

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474 views • 33 slides
Fusion: The Future of the Industry

Fusion: The Future of the Industry

Fusion: The Future of the Industry. Fusion offers more Innovation, Creativity and Cutting-Edge Product options than any other LED Light or Water Management Manufacturer. DESIGNED AND MANUFACTURED IN NORTH AMERICA. G4/U-WH White Underwater Light. 800 Lumens 12VAC LED Eco Friendly .4 Amps

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432 views • 29 slides
Chapter 15

Chapter 15

Chapter 15. Advertising Strategy. The Nature of Advertising. Promotes goods, services and ideas using mass media. Product advertising Direct-action advertisement Institutional advertising Promote organizational image Stimulate product category demand Goodwill. Specific advertising

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322 views • 14 slides
Brand Elements

Brand Elements

Brand Elements. Building Brand Equity Chapter 4. Choice Criteria. Memorability - recognition, recall Meaningfulness - persuasive Likability - fun, visually pleasing Transferability - across products, borders Adaptability - flexible, updatable Protectability - legal, competitive.

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692 views • 12 slides
Behavioral processes in marketing channels

Behavioral processes in marketing channels

Behavioral processes in marketing channels. Week 3 Instructor: Jungwan Lee . Learning objectives. Understand that behavioral processes such as conflict, power, role, and communication are inherent behavioral dimensions in marketing channels Know the major causes of channel conflict

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479 views • 9 slides
Retail Communication

Retail Communication

Retail Communication. Communication program (C.P.) needed to build appealing brand images, attract customers to stores and internet sites and encourage them to buy merchandise

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472 views • 8 slides
Situation Aanalysis: SB 7, A1, & more

Situation Aanalysis: SB 7, A1, & more

Situation Aanalysis: SB 7, A1, & more . Objective of the analysis is to find opportunity areas to exploit or problem areas to correct __________ : a medium or market (consumer segment or geographic area) that has not been tapped by the competition that shows great potential

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137 views • 8 slides
Point of Purchase and Display Advertising by Sign a Rama Davie, Florida

Point of Purchase and Display Advertising by Sign a Rama Davie, Florida

POP displays are placed strategically at the points where the attention of customers will be facilely grabbed. These adverts tend to influence the impulsive buying choices of the shoppers. According to the statistics, 60% of buying decisions are made in the stores at the time of making the purchases. Therefore, this kind of advertising is very facilitative in increasing multi-unit sales and brand switching. http://www.daviesignarama.com

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148 views • 3 slides
Point of Purchase and Display Advertising by Sign a Rama Davie, Florida

Point of Purchase and Display Advertising by Sign a Rama Davie, Florida

POP displays are placed strategically at the points where the attention of customers will be facilely grabbed. These adverts tend to influence the impulsive buying choices of the shoppers. According to the statistics, 60% of buying decisions are made in the stores at the time of making the purchases. Therefore, this kind of advertising is very facilitative in increasing multi-unit sales and brand switching. http://www.daviesignarama.com

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316 views • 3 slides
pop displays

pop displays

pop displays

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122 views • 1 slides

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