'Post purchase evaluation' diaporamas de présentation

Selling Ingram, Laforge, Avila, Schwepker, and Williams

Selling Ingram, Laforge, Avila, Schwepker, and Williams. Multimedia Presentations Steven J. Remington, Ph.D. Buena Vista University August, 2000. Module 1 An Overview of Personal Selling. Evolution of Personal Selling. Early Origins of Personal Selling Industrial Revolution Era

2.09k views • 152 slides

422 views • 37 slides

Consumer behavior

Consumer behavior. Customer vs. Consumer Behavior. Customer behavior: a broad term that covers both individual consumers who buy goods and services for their own use and organizational buyers who purchase business products

587 views • 35 slides

Consumer Buying Behavior

Consumer Buying Behavior. Five Step Model of the Buying process. Need arousal Collection of information Evaluation of information Purchase Post-purchase evaluation. Shortcomings of the model. Consumers withdraw Stages overlap Stages are skipped

290 views • 14 slides

Chapter Objectives

Chapter Objectives. LEARNING OBJECTIVES. LO1 Describe the steps a customer goes through when buying a product or service LO2 Discuss what determines how much time consumers will search for information before buying a product or service

126 views • 6 slides