'Post purchase' diaporamas de présentation

Studying Consumer Behavior Module - IV

Studying Consumer Behavior Module - IV. Consumer Behavior Defined.

481 views • 42 slides

Consumer behavior

Consumer behavior. ICRI, Mumbai. What is Consumer Behaviour ?. Those activities directly involved in obtaining , consuming and disposing of products and services, including the decision processes that precede and follow these actions. CUSTOMER VS. CONSUMER BEHAVIOR.

1.73k views • 37 slides

Marketing 333

Marketing 333. Chapter 5 Final Consumers and their Buying Behavior. What is Consumer Behavior?. Activities people engage in when selecting, purchasing, and using products so as to satisfy needs and desires. Marketing Mixes. All Other Stimuli. Psychological Variables. Social Influence.

443 views • 29 slides

Part Two: Market Analyzing

Part Two: Market Analyzing. ( Chapter4-Chapter6). Marketing information system (MIS) (P.100) People,equipment,and procedures to gather , sort,analyze,evaluate,and distribute needed, timely, and accurate information to marketing decision makers. The marketing information system (P.102).

355 views • 26 slides

Consumer Decision Process (CDP)

285 views • 25 slides

Chapter 3 buyer behaviour

p art two: making sense of markets. Chapter 3 buyer behaviour. an opening challenge.

421 views • 23 slides

Module 2 : Consumer Behavior Analysis

687 views • 16 slides

GOAL [Problem/Need]

242 views • 12 slides

Lamb, Hair, McDaniel

Lamb, Hair, McDaniel. CHAPTER 6. Consumer Decision Making. Consumer Behavior. Consumer Behavior. Processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and the product use.

282 views • 11 slides

The Definitive Guide to Buying a Salvage Car: Part 1 of 2

Many people are skeptical about buying a salvage car, as they think they might end up spending more money in repairs than the actual worth of the car.....Read More- http://bit.ly/2aHV4sP

147 views • 7 slides

Welcome

Welcome. Australian automotive market. The car buying process. Influencing the initial consideration set. Tools to enable active evaluation. The lead up to purchase and post purchase.

132 views • 6 slides

Impact of Social Media on Buying Habits of an Indian consumer

Social media is reaching its boundless figures and rapidly growing especially, in developing country like India. The audience can be broadly accumulated as everyone using the internet and social media.

66 views • 5 slides