'Potential competition' diaporamas de présentation

Vladimir Skuli? Head of Radiocommunications Department

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Business to Business Pricing

Business to Business Pricing. Key Components of the Industrial Pricing Process. No easy formula for pricing an industrial product. Decision is multidimensional Each interactive variable assumes significance. Fig. 15.2. Types of Cost. Costs. Fixed Costs. Variable Costs.

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Mergers and Market Structures

Mergers and Market Structures . Mergers. 3 Types of Mergers. Economists distinguish between three types of mergers: Horizontal Vertical Conglomerate. Horizontal mergers. The consolidation of firms that are direct rivals

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Monopoly

Monopoly. A monopoly is an industry in which there is only one producer. Thus there is no competition. A monopolist has significant market power; it can dictate the price. A monopolist does not have to continuously modify its product since there is no competition. Learning Objectives.

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The Industry Analysis

The Industry Analysis. Purpose of the Analysis. Develop your secondary data research skills. Why? Effective B2B Marketing requires that you understand your customers, competitors, and market trends. This understanding must be based on quality information. Requirements. Pick an industry

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The Industry Analysis

The Industry Analysis. Purpose of the Analysis. Develop your secondary data research skills. Why? Effective B2B Marketing requires that you understand your customers, competitors, and market trends. This understanding must be based on quality information. Requirements. Pick an industry

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Mergers

Mergers. A merger is a transaction that results in the transfer of ownership and control of a corporation. 3 Types of Mergers. Economists distinguish between three types of mergers: Horizontal Vertical Conglomerate. Horizontal mergers.

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Doing Marketing Research

Doing Marketing Research. Are we Researching ? Do we dot it ? Are we done?. What are they looking for ?. What are the problem ? How big is it ?. How BIG is our market ?. Good to show our entire market Target a subset $ for units.

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What Successful People Ask

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Case IT/2005/0260

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Partnership Marketing Evaluation Matrix

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