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Broadcasting, Advertising Finance, and the Rationale for Public Broadcasting

Broadcasting, Advertising Finance, and the Rationale for Public Broadcasting. Simon P. Anderson Hans Jarle Kind Guttorm Schjelderup Bologna, 5 th Media Economics Conference October 16-17 2007. background. 2-sided market performance: may not serve segments of low value to high-paying side

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318 views • 22 slides

Promotions

Promotions. An attempt to expose an entity to a niche(TG) , to make them aware and expect a certain reaction. Personal Selling Advertising Sales Promotions Direct Marketing PR. Why do we promote?. Inform/Bring Awareness. Create Desire. Differentiate from the clutter.

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415 views • 21 slides

Design an Oedipus Movie Poster

Design an Oedipus Movie Poster.

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253 views • 1 slides

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Potential viewers - PowerPoint PPT Presentation

Broadcasting, Advertising Finance, and the Rationale for Public Broadcasting

Promotions

Design an Oedipus Movie Poster