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Andrew J. Cass: Co-Founder & President of RemarkaMobile

Short Message Service, or SMS, is the marketing tool of the future, says Andrew J. Cass. The ability to send short, compelling marketing messages to mobile users is the new way of grabbing the attention of consumers in a generation where paper marketing materials, and even e-mails, are becoming outdated forms of reaching customers and offering them specials or new products.

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