'Prestige pricing' diaporamas de présentation

STARBUCKS ICE CREAM SANDWICHES

STARBUCKS ICE CREAM SANDWICHES. Elizabeth Phillips Brooke Shelton Gina Ognoskie Ken Alexander. The Challenge. How increase Starbucks Specialty Sales? Non-coffee revenues From Ice Cream to Starbucks branded products within Starbucks retail stores

1.05k views • 30 slides

Pricing

Pricing. Donna J. Hill, Ph.D. Services Marketing Fall 2000. Objectives for Chapter 16: Pricing of Services. Discuss three major ways that service prices differ from goods prices for customers Demonstrate what value means to customers and the role that price plays in value

409 views • 25 slides

Pricing- Part Deux

Pricing- Part Deux. Chapter 20. Pricing Process. Step 4: Select an Appropriate Price Level. Demand-Oriented Cost-Oriented Profit-Oriented Competition-Oriented. Demand-Oriented. Price Skimming Penetration Pricing Prestige Pricing Price Lining Odd-Even Pricing Target Pricing

224 views • 12 slides

McGraw-Hill

358 views • 11 slides

Entrepreneurship

145 views • 7 slides

Figure 21-1 A Framework for Developing and Applying a Price Strategy

Figure 21-1 A Framework for Developing and Applying a Price Strategy. Figure 21-2 Pricing Objectives. Figure 21-3 The Alternative Ways of Developing a Pricing Strategy. Figure 21-4 Cost-Based Pricing Techniques. Figure 21-5 Demand-Based Pricing Techniques.

75 views • 7 slides