'Price promotion' diaporamas de présentation

Utopia

552 views • 37 slides

Consumer Welfare

Consumer Welfare. Considering the Role of Consumers in Marketing Research Brian Gillespie, Ph.D. Assistant Professor of Marketing Daniels Fund Ethics Initiative Fellow Anderson School of Management University of New Mexico. MARKETERS ARE EVIL. Marketers are evil.

626 views • 34 slides

Distribution

Distribution. Role of channel members customs legal restrictions Structure of channels Channel development Infrastructure issues. Strategic Implications of Distributor Choice. Difficult to change as market changes or when performance is lacking Distribution choices affect costs.

320 views • 21 slides

Brand Management Facilitation: A Systems Dynamic Approach For Decision Makers

Brand Management Facilitation: A Systems Dynamic Approach For Decision Makers . A Conceptual Framework MIT 20 April 2001. Peter A. Otto J. Robert Bois. Why Do We Care About Brand Management?. Complex task, unstructured, involves a lot of different variables. Dynamic

289 views • 19 slides

Culinarian Cookware: Pondering Price Promotion

Culinarian Cookware: Pondering Price Promotion. Group 5: Team Case Number One. Andrei Grechko Shane Johnston Nakia Lape Kyle McDaniel Kevin Niehaus. Organization. Objectives and Constraints Financial Condition Management Philosophy Organizational Structure Organizational Culture

531 views • 18 slides

Retail Pricing: Beyond EDLP and HiLo

Retail Pricing: Beyond EDLP and HiLo. James Alford Jeremy Keller Matt Muller. EDLP. Everyday Low Prices Strategy Consistently low prices on many brands and categories Used by Food Lion, Lucky, and of course the evil Wal-Mart. HiLo.

179 views • 17 slides

Integrated Marketing National Wetlands Symposium March 2012

267 views • 15 slides

Culinarian Cookware: Pondering Price Promotion

Culinarian Cookware: Pondering Price Promotion. Group 5: Team Case Number One. Andrei Grechko Shane Johnston Nakia Lape Kyle McDaniel Kevin Niehaus. Organization. Objectives and Constraints Financial Condition Management Philosophy Organizational Structure Organizational Culture

479 views • 15 slides

Marketing Basics 101

Marketing Basics 101 . What is W.E.?. Business advisory and support services Start-up and Expansion Loans, up to $150,000 Entrepreneurial training for skill development Business information and publications Networking and Mentoring opportunities . Understanding Marketing.

146 views • 13 slides

Lecture 14 Product Lifecycle Pricing, Pricing of New Products, and Pricing in Economic Downturns

237 views • 5 slides