'Price strategy' diaporamas de présentation

Chapter 11

Chapter 11. The Price Strategy. Considering Price Strategy. 11.1. Calculating and Revising Prices. 11.2. 11.1. Identify factors that affect price strategy. Explain the marketing objectives related to pricing. Describe the components that go into making price strategy decisions.

904 views • 58 slides

Brand Branding

&. Brand Branding. TABLE OF CONTENTS. > Overview > Brand ranking > Key factors of branding > Conclusion. P art. 1. Overview. >. What is a brand? What is branding for?. Overview. >. What is a brand?. In our daily life, we see brands here and there. . WHAT IS A BRAND.

759 views • 52 slides

PRICING STRATEGY

PRICING STRATEGY. Presented by: Yuju Lee Chinpei Hung Tom Tobin Georgeanne Talarico. Components of Price. Four main objectives to focus on when developing price strategy Cost of producing product Cost of services required by product Expected profit Intended image of the product.

705 views • 38 slides

Monopolistic Competition and Oligopoly

23. Monopolistic Competition and Oligopoly. Learning objectives: In this chapter students will learn: A. The characteristics of monopolistic competition. B. Why monopolistic competitors earn only a normal profit in the long run. C. The characteristics of oligopoly.

1.34k views • 37 slides

Lecture 13

Lecture 13 . Multiple comparisons for one-way ANOVA (Chapter 15.7) Analysis of Variance Experimental Designs (Chapter 15.3). 15.7 Multiple Comparisons. When the null hypothesis is rejected, it may be desirable to find which mean(s) is (are) different, and how they rank.

599 views • 35 slides

Salomon Smith Barney Financial Services Conference

Salomon Smith Barney Financial Services Conference. Philip Purcell Chairman & CEO January 31, 2002. Agenda. Secular Trends and Company Strategy Franchise Position and Momentum Value Proposition for Shareholders. Secular Trends. Higher penetration of financial markets in commerce

488 views • 35 slides

CHAPTER 9 Monopolistic Competition and Oligopoly

Part Two: Microeconomics of Product Markets. CHAPTER 9 Monopolistic Competition and Oligopoly. 1. 9.1 Characteristics of Monopolistic Competition. Relatively Large Number of Sellers Small Market Shares No Collusion Independent Action. 2. Characteristics of Monopolistic Competition.

716 views • 29 slides

Marketing Mix

548 views • 27 slides

Industry 2 Firm E Simulation Presentation

Industry 2 Firm E Simulation Presentation. Yunus Pehlivan Fatih Furkan KAYA Mert Onay. BRANDS. SEMI SELF SESS. Total Sales. Sonite Market. Total Market. Profit. SEMI. Overview of performance. Increase in revenue by approx. 150 % contribution margin rose by 2 17 %

309 views • 22 slides

Sales Management

Sales Management. Week 1. Note: This lecture draws heavily from the content in the textbook: Sales Management (Analysis and Decision Making), 6 th Edition, Ingram et al. Agenda . Getting Started Review of Course Outline Expected Learning Outcomes:

1.71k views • 20 slides

Chapter 20 Setting the right price

Chapter 20 Setting the right price. Establish pricing objectives. Estimate demand, costs, and profits. Choose a price strategy. Fine tune with pricing tactics. Results lead to the right price. Steps in Setting the Right Price. Pricing Strategies. Skimming pricing strategy:

403 views • 18 slides

Loud Demo

322 views • 16 slides

Fast, Powerful and Innovative Technology Products: PowerPro One PowerPort Lite PowerPro Two+

The Company. Fast, Powerful and Innovative Technology Products: PowerPro One PowerPort Lite PowerPro Two+ PowerPort Lite+ PowerPort XXL. Target Markets Mercedes Traveller Sales Offices Shanghai Chicago Paris Sao Paulo. Managerial Roles.

253 views • 15 slides

Janine Barreyre, Qi Chen, Richard Leshney, Qing Yao Wang, Savannah Smith

Janine Barreyre, Qi Chen, Richard Leshney, Qing Yao Wang, Savannah Smith . The Rise and Shine Alarm Company. The Rise and Shine Alarm. Alarm with Bright Light Technology Cell phone charger Plays Music . Mission Statement.

295 views • 12 slides

Groupon Inc.

Groupon Inc. Group 6 Dec 09. 2013. Company Desription. Industry Analysis. Competitor Analysis. Company Analysis. Customer Analysis. Market-Product Focus. Product Strategy. Price Strategy. Promotion Strategy. Place (Distribution) Strategy. Reference.

244 views • 12 slides

Emma Harlow Graham Haynes Neil McCabe Matt Sawler

reamTeam Corporation. Board of Directors: Reports and Presentations. Emma Harlow Graham Haynes Neil McCabe Matt Sawler. Synopsis of Price Strategy. reamTeam. Medium Price/Medium Production Strategically moving into a Low Price/High Production PPF. SCUs.

190 views • 10 slides

MARKETING CHANNELS

MARKETING CHANNELS. Pricing Strategy Berman Chapter 9 Version 3.0. A. Introduction B. Price vs Non Price Competition C. Pricing Objectives D. Overall Pricing Strategy E. Cost-Oriented Pricing F. Demand-Oriented Pricing G. Competition-Oriented Pricing H. Integrated Pricing

215 views • 9 slides

Team #5

Team #5. Target Market. The Whole Population of the accessible world . Anyone and everyone can enjoy the great taste of Pepsi. Segmentation. Region. Age. PepsiCo treats hot countries such as Asia, Middle East and African differently in comparison to cold countries

205 views • 7 slides

East Coast Gear

East Coast Gear. By: Dasmine Reddish. Marketing Objectives/ Strategies. The marketing budget will not exceed 5% if our gross annual sales. Our promotions will always stay in tune with our company objectives and mission statement.

189 views • 6 slides

PRODUCT LIFE CYCLE

PRODUCT LIFE CYCLE.

167 views • 6 slides