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Chapter 26

Chapter 26

Chapter 26. Pricing Strategies. Pricing Concepts 26.1. After finishing this section, you will know: The three basic pricing concepts involving cost, demand, and competition The concepts of pricing forward vs. pricing backward The idea of one-price vs. flexible-price policy

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Marketing Essentials

Marketing Essentials

Marketing Essentials. n Chapter 26 Pricing Strategies. Section 26.2 Setting Prices. SECTION 26.2. Setting Prices. What You'll Learn. The various pricing techniques The steps in setting prices. SECTION 26.2. Setting Prices. Why It's Important.

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Pricing Strategies

Pricing Strategies

Pricing Strategies. Chapter 26.2. Ch 26 Sec. 2 – Strategies in the Pricing Process. The various pricing techniques The steps in setting prices. What you’ll learn. Psychological Pricing – techniques that create an illusion. Psychological Pricing. Odd-Even Pricing

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PRICE

PRICE

PRICE. Factors Affecting Price. Costs & Expenses Supply and Demand Consumer Perceptions Competition Technological Trends Government Regulations Price gouging: price above mkt. when there is no alternative

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Course Review

Course Review

Course Review. Course Overview. Fin’l Statements Construction, S/U, Overview w /Ratios Main Asset and Liability Descriptions Mgmt by Spread over Cost of Funds Asset/ Liability Mgmt NII Frcst, Wealth Frcst Mgmt of Capital and Derivatives Regulation and Current Topics. Fin’l Statements.

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