Product exclusivity - PowerPoint PPT Presentation

Objectives

Objectives. Explain sponsorship/partnership as it relates to the SER industries Explain the reasons for a company or organization to use sponsorships Identify current trends in sponsorship within the SER industries. What is a Sponsorship?.

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320 views • 14 slides

Lady Foot Locker

Lady Foot Locker. Presentation by: Julie Perkins &amp; Jody Vail March 21, 2006. Situational Analysis . Founded in 1982 More than 600 stores nationwide Athletic footwear industry offers a wide array of product segmentation LFL specializes in athletic footwear, apparel, and accessories

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551 views • 14 slides

Licensing &amp; Merchandising

Licensing &amp; Merchandising. Objectives. Discuss product licensing and the advantages for both the sports organization and the licensee Explain the importance of sports sponsorships and endorsements Discuss how companies choose sports endorsers for their products. What is Licensing. Licensing:

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485 views • 11 slides

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Product exclusivity - PowerPoint PPT Presentation

Objectives

Lady Foot Locker

Licensing &amp;amp; Merchandising

Licensing & Merchandising