'Product mix pricing strategies' diaporamas de présentation

P ricing

P ricing. What Is a Price?. The amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the product or service. Pricing: the only part of the marketing mix that is revenue generating, all the others are costs.

591 views • 49 slides

Principles of Marketing -Kotler

Principles of Marketing -Kotler. Pricing Strategies (14). 2 wheeler categories , segments . Learning Objectives. After studying this chapter, you should be able to: Describe the major strategies for pricing initiative and new products

934 views • 45 slides

Chapter Ten & Eleven

Chapter Ten & Eleven. Pricing: Understanding and Capturing Customer Value. What Is a Price?. Price is the amount of money charged for a product or service. It is the sum of all the values that consumers give up in order to gain the benefits of having or using a product or service.

571 views • 41 slides

Chapter 10

Chapter 10. Pricing Products: Pricing Considerations and Strategies. Road Map: Previewing the Concepts. Identify and explain the external and internal factors affecting a firm's pricing decisions. Contrast the three general approaches to setting prices.

335 views • 33 slides

Chapter Eleven

Chapter Eleven. Pricing Strategies. Pricing Strategies. New-Product Pricing Strategies Product Mix Pricing Strategies Price Adjustment Strategies Price Changes. Topic Outline. New-Product Pricing Strategies. Market-skimming pricing Market-penetration pricing. Pricing Strategies.

341 views • 33 slides

Lecture on Pricing Strategies

Lecture on Pricing Strategies. Pricing Strategies. New-Product Pricing Strategies Product Mix Pricing Strategies Price Adjustment Strategies Price Changes. Topic Outline. New-Product Pricing Strategies. Market-skimming pricing Market-penetration pricing. Pricing Strategies.

335 views • 32 slides

Chapter 10 Pricing: Understanding and Capturing Customer Value

Chapter 10 Pricing: Understanding and Capturing Customer Value. Topics to Cover. Other Internal and External Considerations Affecting Price Decisions. Considerations in Setting Price. Factors to Consider When Setting Prices.

1.47k views • 29 slides

Distribution Concepts

354 views • 23 slides

Pricing Products: Pricing Strategies

Pricing Products: Pricing Strategies. Chapter 11. Learning Goals. Describe the major strategies for pricing imitative and new products Understand how companies find a set of prices that maximize the profits from the total product mix

361 views • 23 slides

Pricing Products: Pricing Strategies

Pricing Products: Pricing Strategies. Chapter 11. Learning Goals. Describe the major strategies for pricing imitative and new products Understand how companies find a set of prices that maximize the profits from the total product mix

226 views • 22 slides

Pricing Strategy

325 views • 19 slides

Chapter Eleven

Chapter Eleven. Pricing Strategies. Pricing Strategies. New-Product Pricing Strategies Product Mix Pricing Strategies Price Adjustment Strategies Price Changes. Topic Outline. New-Product Pricing Strategies. Market-skimming pricing Market- penetration pricing. Pricing Strategies.

181 views • 18 slides

Pricing Strategies

Pricing Strategies. Ch. 2 6 ME. Section 26 .1. Basic Pricing Policies. Basic Pricing Concepts. Cost-Oriented Pricing Marketers first calculate the costs of acquiring or making a product and their expenses of doing business

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Objective 3.03C Employ Pricing Strategies to Determine Prices

354 views • 13 slides