'Profitable relationships' diaporamas de présentation

Marketing: Managing Profitable Customer Relationships

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Discuss what is marketing and core concepts of marketing and review some possible definitions See the evolution of marketing thought and discuss various orientations toward marketplace Focus on modern marketing concept, identify four pillars of modern marketing

1.34k views • 50 slides

Marketing: Managing Profitable Customer Relationships

1. Marketing: Managing Profitable Customer Relationships. ROAD MAP: Previewing the Concepts. Define marketing and outline the steps in the marketing process. Explain the importance of understanding customers and the marketplace, and identify the five core marketplace concepts.

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Unit 5: Selling

Unit 5: Selling . Chapter 12: Preparing for the Sale. 12.1: What is Selling? Types of selling: Personal Selling: Any form of direct contact between a salesperson and a customer.

692 views • 33 slides

Marketing: Managing Profitable Customer Relationships

Marketing: Managing Profitable Customer Relationships. Chapter 1. Learning Goals. Define marketing and the marketing process. Explain the importance of understanding customers and identify the five core marketplace concepts

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Ext JS versus GWT

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Foundations of Marketing

BA320 Summer 2006 Foundations of Marketing Agenda for Today Define the marketing process. Explain the importance of understanding customers and identify the five core marketplace concepts.

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Strategies for Managing Sensitive Information

Strategies for Managing Sensitive Information. Richard McLaughlin Vice President Chief Marketing Officer RBC Royal Bank. What is your primary goal?.

412 views • 28 slides

Unit 5: Selling

676 views • 27 slides

Personal Selling Marketing Co-Op

492 views • 24 slides

Principles of Marketing

387 views • 24 slides

MARKET PROFILE

MARKET PROFILE Revised January, 2009 C. Stein Inc.

699 views • 23 slides